Business integration of offline and online retailing

Business integration of offline and online retailing Offline and online retailing will soon become completely integrated into one. This will mean that one will not be able to do without the other. In the fast-moving world, Alibaba Group has been able to emerge as the biggest e-commerce company in the world. They made the shift to data company due to the integration of online and offline retailing. Data is a powerful tool used to help businesses understand their consumer preferences and to alter their products to make better ones while improving the customers’ experience. This is what the Alibaba Group strives on. Uni-Marketing During the Cannes Lions Innovation festival, Alibaba unveiled some marketing tools that allowed the use of real-time data to target Chinese customers and their preferences. One that I fond interesting was Uni Marketing. It analyses real-time data from the Alibaba Group ecosystem to be able to provide brands with accurate insight into the customers’ preferences and behaviors. This is helpful to the b rands to be able to segment the customers while creating ample room for communication among them and their customers. It is able to target more clearly than other similar tools because it uses the whole Alibaba’s ecosystem data to be able to provide references of customers all across China. Publicis Groupe has been the first to adopt this strategy, which it targets to use and understand its luxury customers better. Uni Marketing is based on four strategies. The first one is exhausting the ‘Brand Databank’, which is an online dashboard providing data from customers and suggesting actionable steps. The second is Uni Strategy with help in efficiently categorizing its customers; learn its behaviors, which eventually provides a complete picture of how different customers behave. The third is Uni Communication. It is an ad-serving tool, which gathers information from all leading Chinese media and feeds it to the Databank. This way allowing agencies to improve market capabilities and support brands. The fourth is the Uni Operation, which finally enables brands to personalize and create content for customers building relationships effectively across the board. Potential Business Value of Using Data It has been predicted that by the year 2020, the Chinese cloud market could reach $20billion. Consider that two years ago it was only $1.5billion (Clark, 2018). Alibaba is tapping into the offline market in China and eventually worldwide by integrating its immense online retail with the offline one. This means tapping into new ventures in the group. It has consistently shown improvement in its revenues. Its computer networks and massive data it contains gives it advantages in the technological innovations. It still continues to come up with technological advances that co-integrate the customers to the sellers. This friendly environment creates trust which turns into increased value on the business side of things of the group. Alibaba is the most diverse and complex Internet-based company in the world. Through personalizing their data and making it more secure, more customers will prefer a friendly interface while shopping which is a source of value addition to the Alibaba Group. The Relationship Between the Use of Data and the Analytic Value Escalator Gartner’s Analytic Value Escalator is a framework used in business to integrate platforms, people and processes to align them to give or be able to strategically approach business in a smooth approach. The company has been able to do this through its immense collection of data helping them learn and understand the preferences of their customers. Through online and offline integration, the company has been able to effectively use the framework. This clearly indicates that Alibaba fits in the Analytic Value Escalator and keeps using it to provide better services to its customers.

Advanced business economics Essay Example | Topics and Well Written Essays - 1250 words

Advanced business economics - Essay Example Organizations are physical and even ‘virtual’ setups, where ‘collage’ of humans will work taking different roles and responsibilities.Starting from lower level workers to shareholders, top level management, etcan organization comprises of people with skill and experience, who accomplish their given task. Although, all these people will work in-group for the effective functioning of the organization, there will be an hierarchy. This hierarchy defines the position of the various people inside the organization, with one section of people calling the shots and asking the other sections to function according to their ‘diktats’. This segregation of individuals, according to their role in the establishment and functioning of organization, only leads to the principal-agent relationship, which is particularly visible in the shareholder-manager relationship. In organizational context, the term principal is given to an individual or individuals who have th e authority to hire other individuals to accomplish the set tasks because of their investments and other inputs. The hired individuals, whose duty is to comprehend and carry out the instructions of the principal is known as the agents. This exact principal-agent relationship will be visible in the shareholders and managers relationship, with the shareholders acting as the principal and making the managers work according to their instructions.... However, when viewed from another perspective, this change in equation in the principal-agent relationship, with manager dominating the affairs could lead to problems for the organization, or in particular shareholders. That is, if the shareholders are not equipped to oversee and control the managers, the managers could indulge in actions that may be self-centric, pushing back the organizational goals to the background. Every manager could have personal goals, when he/she is working for the organization. Some times or maximum times, those goals could be in conflict with the owner's or organization’s goals. â€Å"The principal-agent problem arises within the firm when ownership and control are separated and the self-interest of managers may lead them to act other than in the interest of the shareholders.† (Lipsey and Chrystal 2007). This is in line with the Agency theory, which suggests that managers could seek to maximize their goals and benefits, at the expense of shar eholders. The agents or managers will be able to act in a self-centred manner, as they have stronger asymmetric information, thereby causing troubles to the organizations. â€Å"Agents have the ability to operate in their own self-interest rather than in the best interests of the firm because of asymmetric information (e.g., managers know better than shareholders whether they are capable of meeting the shareholders' objectives) and uncertainty.† (Kleiman). The managers could act in a self-interested manner, when it comes to utilizing or ‘consuming’ corporate resources like allocating higher pays, incentives, etc. Even while viewing the supposed detrimental actions of the managers, there are also other aspects, in which the managers can exhibit positive behaviour, thereby taking the

Feedback and its importance Coursework Example | Topics and Well Written Essays - 500 words

Feedback and its importance - Coursework Example Positive feedback encourages the speaker whereas negative feedback results in demoralizing the speaker. Different Types of Feedback There are four basic types of feedback, which include effective feedback, evaluative feedback, descriptive feedback, and motivational feedback. Let us discuss all of them in some detail. Effective Feedback A person giving effective feedback focuses one aspect of message at a time rather than giving the feedback for the whole message. Effective feedback makes the speaker improve their statement based on the feedback that they receive from the audience. This type of feedback is widely used in the presentations given by the students in universities. Evaluative Feedback This type of feedback is based on some set standards. The goal of giving evaluative feedback is to make the speaker know whether his or her actions or message match the standards or not. Evaluative feedback is also used in universities to measure the performance of the students. Descriptive F eedback Descriptive feedback is deeply associated with the performance of a person. Descriptive feedback makes a person know where he actually stands and what action he needs to take in order to improve the work. Descriptive feedback is used in all fields of life with the sole purpose to bring improvement in the actions. Motivational Feedback This type of feedback is used to motivate or encourage the other person.